JAY ALEJANDRO
Creative Director
Meet Jay Alejandro. He's an illustrator. He's a designer. He's a Creative Director.
He works in print. He works in digital. He's worked for publishing, marketing, and software.
But who cares? No big deal. You want more. You want to know...
What does Jay do?
If it reads,
we can print it.
Jay began his career in a modest print shop in Jersey City. This established the foundation of his incredible knowledge in every printable thing known to man. Look at the quality and craftsmanship of these high-impact and visually compelling print selections. To paraphrase a local radio slogan, you give Jay a piece of paper and he'll give you the world.
INTERESTING FACTS ABOUT JAY
Fact # 598
Jay has a sweet tooth. (Actually, all his teeth are sweet.) He loves chewy candies, particularly the red gummy fish. If you ask him how sweet they are, he'll respond, "They're Swedish..."
USER EXPERIENCE
It ain't who you know, it's what you know.
As part of his application, Jay was given screens from select product modules and was asked to create an alternate design that was intuitive and usable. Jay created a solution that was consistent, responsive, and, oh... got him his current role as Creative Director!
INTERESTING FACTS ABOUT JAY
Fact # 112
Do you want to hear the James Bond movies listed in the order of theatrical release? Ever wonder why Lois Lane looks different from scene to scene in "Superman II"? Do you know who played the original John McClane on the big screen? No one ever says "yes", but Jay would be happy to tell you anyway!
BRANDING
A brand new look doesn't need a new looking brand...
You think creating a brand identity from scratch is tough? Hold my cold brew blend...
A young, new CEO takes the reins of a 20-year old company. How can he modernize the company brand without losing the legacy that made it a success?
That's where Jay comes in. And this is what he did.
INTERESTING FACTS ABOUT JAY
Fact # 310
As a team leader, Jay believes his best meetings are the ones that happen during lunch. People are much more relaxed and are more likely to engage in conversations and comfortably share ideas. Remember, while you won't find an "i" in team, you can always find "eat"!
BRANDING
... but sometimes
something new is
what you need!
Here's the story of a lovely new app, which was the first to be launched by this firm. Other mobile apps had a logo, like each other. This one had none in store. Till the one day when this app met this fellow. And it knew it would have a brand before lunch. That this guy would create an identity. A new brand that would pack a punch!
INTERESTING FACTS ABOUT JAY
Fact # 1,120
Jay loves to draw. It started with his love of comic books. And then it grew with architecture and engineering drawings. And he's pretty good at it, too. Rumor has it that he is only allowed to play Pictionary if he has one eye covered and draws with a broken pencil. Wait, it's his turn to draw. Oh, I know... it's "Slumdog Millionaire!"
MARKETING
He doesn't speak
many languages.
But his work make you think he does.
With a refreshed brand and a new company mission, reaching out to international markets became one of the company's goals. French Canadian and Latin American sectors were new avenues that had new expectations. The challenge to deliver our brand to meet those needs -- in their language -- was one that was met with resounding success.
El buen diseno no conoce fronteras. (Good design knows no borders.)
